Mineral-rich formulas inspired by the salts of the Earth
MADE IN LOS ANGELES
We formulate safe, non-toxic, vegan, and cruelty-free skin and body care products that provide effective results without compromise.
Cruelty-Free
We only use cruelty-free ingredients. As animal-lovers, we test all our products on ourselves - never on animals. We are proud to be Cruelty Free-certified by Leaping Bunny.
Natural
Our concentrated formulations are powered by plant-based ingredients which serve a purpose, to nourish our skin. Free of fillers, artificial fragrances and colorants, parabens, and harsh chemicals.
Sustainable
Our products are packaged in eco-friendly and biodegradable materials with minimal plastic. Each ingredient is carefully and ethically sourced with minimal environmental impact.
The Journal
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With 3 generations of experience in the salt and ingredients industry, our family fuses our science background with our passion for effective ingredients to make you potent products without any compromises.
Salt has been used throughout history as an ancient natural remedy for countless purposes. From softening skin to soothing tired muscles, it's even been used in royal beauty rituals. Queen Cleopatra used dead sea salt extensively in her beauty rituals, regularly exfoliating her skin and bathing in the mineral-rich salt which is believed to have anti-acne and anti-aging benefits. With so many Salts of the Earth, we've carefully selected each in our products to provide specific and targeted benefits to every self-care ritual.